๐Ÿ”น Hello, Lake Como.

Rainy Valentineโ€™s. Carnival chaos. And quietly, behind the confetti, Lake Como real estate just entered a new phase.

Prime homes are stretching toward โ‚ฌ12K per sqm, buyers are paying extra to skip renovation drama, and the East Shore is suddenly the cool side of the lake.
If you blinked this week, you missed a shift.

Itโ€™s a lot to unpack.
Letโ€™s dive in.

P.S. If carnival pastries (that occupied the bakeries) arenโ€™t your thing, Bar Al Centrale in Moltrasio might be. Best cakes on the lake.

-Simona

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๐Ÿ”ฆ Spotlight: Property Market Review

What's Happening:

Lake Comoโ€™s property market is shifting toward a value driven era. According to the latest Investropa Market Forecast, prime lakefront assets and Como city are significantly outperforming the national average due to a chronic shortage of move-in-ready homes.

Facts:

  • The Price Gap: The average price is โ‚ฌ3,800/sqm, but prime waterfront "trophy" assets are asking โ‚ฌ10,000โ€“โ‚ฌ12,000/sqm.

  • Top Performers: Como Cityโ€™s Centro district led the market with a 9%+ jump, while the Varenna-Lierna corridor is seeing the strongest momentum on the Lecco shore.

  • Yield Sweet Spot: Compact 50โ€“80sqm apartments with lake views are the fastest-moving assets, appreciating 5โ€“8% annually.

  • Infrastructure Lift: The Variante Tremezzina road project is expected to boost long-term values in Menaggio and Tremezzina as accessibility improves.

What does it mean for us:

  • The "Turnkey" Premium: Buyers are paying a massive premium for renovated homes to avoid high renovation costs and Italian bureaucracy.

  • The East Shore Pivot: With the West Shore nearing price ceilings, investors are targeting Varenna and Lierna for higher growth potential.

  • Borrowing Power: With mortgage rates dropping to approx. 3.7%, buyer activity in the mid-market segment is expected to remain steady through 2026.

  • Scarcity Value: High-end lakefront properties are forecast to rise 20โ€“35% over the next 5 years due to near-zero new supply.

What's your take? Are we missing anything important?

โญ In Case You Missed It

โœจ Openings

  • ๐Ÿ›๏ธ A Record Reopening. Villa del Balbianello opened its 2026 season, welcoming 460 visitors on its very first day. Time to get out your FAI membership card, if you have one.

  • ๐Ÿง– Science Meets Serenity. The Longevity SPA is set for a full launch in March 2026 at The Lake Como EDITION in Cadenabbia, offering high-tech biohacking and wellness treatments.

  • ๐Ÿ›๏ธ Retail Giants Expand. The "European T.J. Maxx," Pepco, is arriving in Appiano Gentile, marking a significant provincial expansion.

๐Ÿ—๏ธ Local Projects & Life

  • ๐ŸŽ๏ธ The Elegance Returns. The Concorso dโ€™Eleganza Villa dโ€™Este has opened its 2026 opening registration and revealed the schedule for the world's most prestigious historic car event, arriving this May.

  • ๐Ÿ’„ More Than Sports. FC Como Women are redefining club merchandise with a new lip balm drop that focuses on community and "Larian" culture rather than just traditional sports gear.

  • ๐Ÿ“ก High-Tech Heritage. Ultra-fast 5G technology is heading to 40 small municipalities, specifically targeting villages with fewer than 2,000 residents to boost connectivity in historic centers.

๐Ÿ’ฐ Real Estate & Business

  • ๐ŸŒธ Floral Legacy. In a successful "passaggio generazionale," the historic Floreal shop in Lomazzo has transitioned to new leadership, ensuring a beloved local business stays in the community.

  • ๐Ÿ“… Tax & Safety Watch. Local businesses have until March 2nd to submit the Modello OT23 to INAIL to claim significant premium reductions for safety improvements made last year.

  • ๐Ÿ“ˆ The Seasons Lengthen. Forbes Italia reconfirms that tourism on the Italian lakes is no longer just for summer; high-end visitors are now flocking to the region well into the shoulder seasons.

๐ŸŒ Tourism & Global Mentions

  • ๐Ÿ›๏ธ Art Nouveau Flair. A stunning historic "pink villa" featuring rare Art Nouveau details has hit the global market, offering a rare chance to own a piece of architectural history in Como's most exclusive neighborhood.

  • ๐Ÿ˜๏ธ Medieval Gems. Both Nesso (famed for its waterfall) and Bellagio have been named among the top 12 medieval villages to visit in Lombardy for their timeless architecture and stone alleys.

  • ๐Ÿ“ Concrete on the Coast. Architect studio Ceresa Grandis has completed Casa Punta Spartivento in Bellagio - something a bit different on the lake.

๐Ÿ  Real Estate

๐Ÿก 3 Room Renovated Villa, Nesso ($$): โ‚ฌ540K ยท 122mยฒ ยท

Lake views, 5 meters from the lake, 2 floors, energy efficiency: B.
View

๐Ÿก 3 Bedroom Detached Villa with the View, Argegno ($$): โ‚ฌ510K ยท 200mยฒ ยท

Garden, terrace, double garage, parquet, lake views.
View

๐Ÿก 6 Room Villa for Sale, Carate Urio ($$): โ‚ฌ1.9Mยท 214mยฒ ยท

City and lake views. Double garage, 2 bathrooms.
6

๐Ÿข Businesses for Sale

  • ๐Ÿข Office/Shop near Duomo for rent, Como. โ‚ฌ3500/month ยท 30 mยฒ . Located in street level.
    View

  • ๐Ÿ•Modern restaurant/bar for transfer, Como. โ‚ฌ110K ยท 49 mยฒ ยท Rent - 4166 Eur/month. In the historical center of Como, arranged on two levels, the property was entirely renovated at the end of 2024.
    View

  • Office on auction, Como. โ‚ฌ228K ยท 166 mยฒ ยท Large and bright office located in the vibrant heart of the area. Garage included. Date of the auction - March 18th.
    View

๐Ÿ’ผ Job Opportunities

  • ๐Ÿ‘— Department Manager: Armani Outlet (Vertemate). 3+ years of experience in the same role required.
    Apply

  • ๐Ÿš Travel Consultant: Queen of Clubs Lifestyle Luxury Services (Chasso). In-office position for Luxury Experience Designers.
    Apply

  • ๐Ÿฅ‚ Marketing Assistant: Spuma (Carate Urio). A catering studio that is behind some of the most recognised Lake Como events.
    Apply

โ


Have a property, business, or job to feature? Submit it here

๐Ÿ“… Events This Week (Feb 19โ€“23)
Lake Como Events โ€“ This Week
Legend: ๐Ÿ› Culture ยท ๐ŸŽญ Theatre ยท ๐ŸŽถ Music ยท ๐Ÿ’ผ Business ยท ๐ŸŽพ Sport ยท ๐Ÿ•ฏ Candlelight
Thursday, February 19
Teatro Sociale di Como ยท 20:30 (Final Night)
Friday, February 20
Villa Bernasconi, Cernobbio ยท 21:00
Sala Bianca, Teatro Sociale ยท 19:45 & 21:30
Saturday, February 21
Hilton Lake Como ยท 18:00 & 19:45 & 21:30
Sunday, February 22
Villa Erba, Cernobbio ยท 10:00โ€“20:00 (Concerts & Tours)
Como Tennis Club ยท Championship Session
Landscape Museum, Tremezzina ยท Closing Day
Monday, February 23
Chamber of Commerce ยท 14:00
โ

Thatโ€™s all for this week!
If you found something interesting, make sure to forward this email to your curious friends.

โ†“ Have something to share? Hit the reply button - I personally reply to all the emails.

- Simona

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