Spending Power: International tourist spending is beating "record after record," with the luxury segment projected to generate outsized value as affluent travelers stay longer and spend more.

Lakeside Luxe: Bookings for Lake Como rose by 17.1% this year, while Lake Garda jumped 42.5%.

The "Olympic" Multiplier: The 2026 Milano-Cortina Winter Olympics is generating up to €5.3 billion in economic benefits, attracting a high-purchasing-power audience through February.

Sustainable Mandate: 93% of travelers in Italy now consider sustainability a necessity, driving demand for eco-certified properties and intentional travel.

Quality over Quantity: The days of "mass tourism" are fading for Lake Como. The new goal is to attract fewer, but wealthier, visitors who stay longer and spend more at local businesses.

The Olympic Boost: With Milan hitting full capacity for the 2026 Games, Como is the go-to "luxury overflow". Local home renters, did you notice an overflow this month?

The Scarcity Win: You can't build more lakefront. Because supply is capped and global demand is at an all-time high, your property is essentially a "limited edition" asset that holds its value.

Goodbye, Seasonality: Between the Olympics and new year-round luxury resorts, the "winter ghost town" era is potentially ending. Are we moving toward a 12-month economy? Numbers say yes.

🏨 San Gottardo Returns. After nearly 40 years, the historic Hotel San Gottardo has officially reopened as a Radisson Collection hotel.

🍕 Sardinian Slice. Pigis Pizza has landed on via Milano, introducing authentic Sardinian "wallet-style" pizza.

👟 Club Couture. Football meets the street as Como 1907 partners with Adidas for a limited-edition Handball Spezial sneaker.

🧥 Brazil’s Larian Look. Lake Como local Remo Ruffini and Moncler have designed the official Olympic uniforms for Brazil.

📊 The Effort Gap. New data shows that renting in Italy now demands 28% of household income, while buying with a mortgage takes only 18%.

🔮 Pre-Season Predictions. Experts are weighing in on the 2026 real estate market, forecasting a strategic window for buyers as interest rates and supply begin to shift.

📝 Tax Watch 2026. A breakdown of the new Italian tax return regulations is out.

🏆 Vogue’s Gold Standard. Vogue has updated its definitive guide to the lake’s best hotels, cementing Como’s status as the ultimate strategic front for international luxury groups.

📍 The Airbnb Edit. Looking for private villa vibes? Vogue also spotlights the top-tier Airbnb stays that are defining "lake life" for the 2026 season.

🏢 Office for auction in Via Milano, Como. €171K · 166 m² . Energy efficiency: D, parking spot included, date of sale 3/18/26.
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🍕Modern restaurant/bar for transfer, Como. €110K · 49 m² · Rent - 4166 Eur/month. In the historical center of Como, arranged on two levels, the property was entirely renovated at the end of 2024.
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🚗 Car Wash for transfer, Lecco. €350K · 1700 m² · Rent - 3400 Eur/month. Approximately 20,000 cars are washed per year. Price recently reduced.
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🏨 Deputy Director/ Resident Manager: Bellagio Belvedere (Bellagio). Primary responsibility - ensure the daily operation of the hotel.
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🌌 CTO: Aerospace & GeoAI (Como). European deep-tech startup building stratospheric aerospace platforms.
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🥂 Marketing Assistant: Spuma (Carate Urio). A catering studio that is behind some of the most recognised Lake Como events.
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