🔹 Hello, Lake Como.
There are like six weeks every year when I catch myself seriously considering moving to Milano.
It happens every year without exception, somewhere between October and early December. And somehow, every year, I completely forget this pattern exists.
Until this weekend.
After a wonderful day at my friend’s baby shower (congrats, Agne, it was a blast!), I told my partner how strangely sad I felt about going back to Como.
He smiled and gently asked if we'd reached that time of the year again.
I laughed for a good five minutes. It's good to live with someone who knows you a bit too well.
Does anyone else get these autumn blues?
Oh, and if you haven’t heard yet, Como 1907 beat Manchester United yesterday. 4–1!
Also in this week's edition:
Como 1907 is looking for startups to work with.
Christmas market spots are up for grabs in Como.
It's truffle season. Plan your weekend accordingly.
P.S. 🏎️ Our reader Adriano is racing with his brother in Sunday's Schignano–Almanno hill climb in a 1967 Fiat 124 Sport Coupé. If you spot them, cheer extra loudly!
Let’s get into it.
-Simona
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The Best Marketing Angle You’ve Never Tried
Everyone wants a marketing hack that makes growing their business easier.
But according to business guru @MarketingMax (9 figures in attributable revenue delivered to clients), one of the best no-cost marketing hacks is finding the one angle that makes people foam at the mouth wanting what you sell.
Lucky for you @MarketingMax put together a quick 2-page Google Doc breaking down how to find yours in 10 minutes, with 20+ real examples you can steal from.
🔦 Spotlight: Would a 5% Tax Change Como's Rental Market?

What's Happening:
Italy is considering halving the tax on certain long-term rentals from 10% to 5% in its 2027 budget.
The condition? Landlords must agree to locally regulated rent limits (canone concordato).
The numbers:
€600 saved per year on an eligible apartment rented at €1,000/month.
31.4% of Italian rental listings on idealista now offer temporary contracts, up from just 1.6% a decade ago.
Temporary residential rentals aren't the same as holiday lets, but the trend is clear: more landlords are choosing shorter rental contracts.
And what about Lake Como?
Here, landlords can choose between tourists, temporary tenants and year-round residents. A lower tax bill is welcome, but would it outweigh rent limits, potentially higher earnings elsewhere, and concerns about unpaid rent?
The bottom line: Lower taxes could help, but making long-term rentals more attractive also means making them financially worthwhile and less risky for property owners.
For now, the 5% tax is only a proposal.
Sources: Tax proposal · Rental market analysis · 10-year rental trend

⭐ In Case You Missed It
🗝️ Local Opportunities
🚀 Founders Wanted. Como 1907 and The Players Fund are accepting Seed and Series A startups. Selected companies get a six-month pilot with the club.
🎪 Cernobbio Event Support. Event organisers can request municipal patronage, spaces, equipment, or financial support. Applications must be submitted at least 60 days ahead.
✈️ Global Mentions
🍸 Como Bars Are In. Silk Cocktail Tailoring and Dare are finalists for Italy’s Bar Revelation of the Year. Public voting closes on 8 November.
🌍 Como vs United. BBC Sport covered Como’s rapid rise after the 4–1 win over Manchester United.
🏡 Como Rentals Featured. Architectural Digest selected ten Lake Como rentals, including homes in Cernobbio, Bellagio, Carate Urio, Blevio and Gravedona.
✨ Local Life
💰 Free Money Lessons. Lecco is launching free financial lessons for people aged 20–35. The opening event is on 29 October.
🚧 SS36 Slows Down. Works at Verceia will bring alternating traffic and waits of up to 20 minutes from 26 October until the end of November.
💶 Lecco Ranks Fourth. Lecco has Italy’s fourth-highest average declared income at €29,906.
🏟️ Arena Countdown Begins. Cantù’s €40M, 5,200-seat arena is nearing completion. Its first events will be announced in November.
🏛️ Business
🎄 Christmas Stalls Open. Como is offering three Piazza Grimoldi Christmas chalets to local Third Sector organisations from 21 November to 6 January. Applications close on 2 November.
🏭 Lattonedil Gets Bigger. The Carimate company bought 60% of Pan Urania. Lattonedil now expects its total sales to reach €500M in 2026.
🏠 Real Estate

🏡 2 Room Apartment, Carate Urio ($): €345K · 60m² ·
Private garden, lake views, parking.
View

🏡 Penthouse with panoramic terrace, Como ($$) €450K· 217m²
Energy efficiency: D, 2 floors, parking.

🏡 Villa with Swimming Pool, Cernobbio ($$$) €1.35M· 450m² ·
10 rooms, 4 bathrooms, private garden, double garage, swimming pool, air conditioner.
View
🏢 Businesses for Sale
☕ Bar for transfer, Cernobbio €80K · 70 m².
💇♀️ Hair salon for Transfer, Como €65K · 70 m² · Rent - €720/month. Newly renovated, has 4 working stations, 3 reserved parking spots.
🍻 Bar for transfer, Nesso. €40K · 105 m² · Kiosk/bar.
💼 Job Opportunities
🛒 Ecommerce Director: Polti Group (Bulgarograsso). Experience managing Amazon, Marketplace, and DTC channels is required. €85K-€100K gross annual salary.
🧵 Design and Archive Manager: Ratti (Guanzate). Managerial role with strong aesthetic vision required. Gross salary: €60-80K/year.
🚚 Operations Manager: Logistics Company (Como area). Requires 10-15 years of industry experience. Gross salary: €60-90K/year.
Have a property, business, or job to feature? Submit it here
📅 Events This Week: Oct 22 to Oct 29
THU 22 OCT
DINNER & DANCE · 💃 Dine & Dance at Villa d’Este
Dinner, live music and dance at the Veranda, directed by Maestro Mario Pinna.
19:30–22:30 · Villa d’Este, Cernobbio · Reservation required; formal dress.
SAT 24–SUN 25 OCT
CRAFT & DESIGN · 🛠️ MOMA: The Artisans’ Fair
More than 150 makers bring design, fashion, food and live craft to Lariofiere.
Sat 10:00–22:00; Sun 10:00–20:00 · Lariofiere, Erba · Free entry
TEXTILES · 🧵 ApritiModa at the Como Silk Museum
Guided visits follow Como silk through the museum’s historic looms and machinery.
Sat 10:30 & 11:30; Sun 10:30, 11:30, 15:00 & 16:00 · Museo della Seta, Como · Free; booking required
WINE · 🍷 Lecco Wine Fair: Mushroom & Truffle Edition
More than 300 labels meet mushrooms, truffles and a free mycology exhibition on the lakefront.
Sat 12:00–21:00; Sun 12:00–20:00 · Lungolario Isonzo, Lecco · Ticket required
SAT 24 OCT
FOOTBALL · ⚽ Como 1907 v Sassuolo
Como host Sassuolo at the Sinigaglia, three days after Manchester United.
15:00 · Stadio Giuseppe Sinigaglia, Como · Tickets required
SUN 25 OCT
MOTORING · 🏁 Schignano–Almanno Hill Climb
Six closed-road runs, with BCC reader Adrian and his brother driving their 1967 Fiat 124 Sport Coupé.
First run 09:30; final run 16:30 · Schignano–Almanno, above Argegno · Road closed 09:00–12:30 and 14:30–18:00
MON 26 OCT
CULTURE · 🍸 Aperitivo with Death
Mario Bianchi and Francesca Marchegiano talk endings, loss and grief over an aperitivo.
18:30 · Villa Bernasconi, Cernobbio · Free; booking required
WED 28 OCT
DINNER · 🍂 Autumn Flavours at Villa d’Este
Chestnuts, woodland mushrooms and game, accompanied by live piano and vocals.
From 19:00 · Grill Restaurant, Villa d’Este, Cernobbio · Reservation required; smart casual
THU 29 OCT
STARTUPS · 🚀 Bootstrapping to €200k ARR
Lake Como Future hosts Cibus founder Matteo Melina on reaching €200k ARR in 10 months, followed by an aperitivo for local entrepreneurs.
18:30 · Fabbrica Campus, Lomazzo · Registration subject to approval
That’s all for this week.
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If you want to share an opinion, an idea, an event, or just want to chat about anything related to Lake Como or business, simply reply to this email. I love reading your letters!





