🔹 Today internet went crazy for the da Vinci’s Last Supper open day in Milano, which made it even more impossible to book the tickets online.
In the meantime, Lake Como appeal for American market is increasing, FC Como Women are hiring, over 50% of homes remain on the market for more than 3 months, and Haloween Themed events are taking over.
Let’s get into it.
⏰ P.S. Believe it or not, my biggest challenge with this newsletter is to fit into a 5 min read (it’s turning into 6-7 read instead). Should I make it shorter though? Reply to this email and let me know. You’re in charge.
-Simona
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🌟 Spotlight
Lake Como Dominates American Real Estate Interest
What’s Happening: JamesEdition published data on US buyer inquiry activity for Italian luxury residential listings in 2024 and 2025.
Facts:
Tuscany and Lombardy leads American real estate interest (60%), Lake Como alone captures 14.8% of national interest.
Nearly half of U.S. buyer interest goes to the top 10 areas - and 6 of them are on the water.
Biggest year-over-year increase: Lombardy: 21% & Sardinia: +36%.
Biggest year-over-year drop: Sicily -19.2%.
What does it mean for us:
Lake Como is the benchmark. With 14.8% of all U.S. interest nationwide, the lake isn’t just popular - it’s Italy’s most watched luxury market among American buyers.
Waterfront is the new gold? 6 of the 10 most searched Italian destinations are on the water - proof that lifestyle, views, and exclusivity drive global demand more than urban prestige.
Momentum is in Lombardy. A +21% YoY growth puts our region among Italy’s fastest-rising markets - signaling continued upside for Como-area properties and developments.
Polarization is widening. While Sardinia and Lombardy grow, regions like Sicily (-19.2%) lose traction - meaning capital and attention are concentrating even more around Northern and waterfront assets.
A few weeks ago, we looked into a 2025 summer trends research and it showed that 70% of tourists made their holiday decision based on social media. I cannot help but wonder if we are seeing a similar pattern here.
Are we missing something? Reply to this email and let us know.
🔹
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🏠 Real Estate
🏡 3 room apartment for sale in Faggeto Lario ($): €499K · 140m² ·
Lake view, terrace, garden, and two parking spaces.
View
🏡 Potential Investment Property in Como ($): €259K · 64m² ·
Apartment, located in Como Borghi, 2 rooms. Recent renovation.
View
🏡 12 room apartment in a historical lakeside villa, Torno. ($$$): €1.695 M · 240m² ·
Apartment in 18 century built Villa Taverna. Renovated in 2015, has 3 levels, a parking, balcony and a historical garden.
View
🏢 Businesses for Sale
🛍️ Commercial space for rent, Lecco. €2700/month · 100 m² · 8 large windows. Located in the central location.
View🛍️ Accessories and clothing shop to transfer, Como. €50K · 40 m² · In the heart of the walled city of Como. Will be transferred with the existing contracts and active Facebook page. Rent - 1.5K/month.
View✂️ Hair Salon for sale, Como. €90,000 · 40 m² · In historical center, the owner is willing to provide initial advice on operations.
View
💼 Job Opportunities
🏨 Digital Marketing Specialist: Smart Family Hotel (Como): They need a website & email manager with an AI-first mindset. There will be 5 websites (hotel + restaurants).
Apply🎯 Area Sales Manager - Middle East (Como): Role in a leading multinational company in the industrial sector. Minimum of 10 years of experience in a similar Area Manager role and fluency in English, Arabic and French is required.
Apply⚽ Commercial Director: Como FC Women (Cislago): In charge of FC Como Women's commercial strategy across all revenue functions. Reporting directly to CEO.
Apply
Have a property, business, or job to feature? Submit it here
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📅 Events This Week
Legend: 🎆 Festival · 🏛 History · 🧘♀️ Wellness · 💡 Conference · 🍷 Food & Wine · 🎭 Opera/Art
Have an event?
Submit it here
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That’s all for this week!
Did you have an interesting insight, fact-check, opinion? Drop me an email - I might feature you in the next issue.
P.S. Your feedback is very helpful to make this newsletter more valuable. Please, keep it coming.
-Simona
