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🔹 Hello, Lake Como.
Did you know that Como was founded by Julius Caesar in 59 BC?
A lot has changed since then, but one thing hasn’t: this place knows how to stay relevant. This week alone brought fashion, culture, lakefront living, and a few signals that the real estate game is getting more serious.
Three numbers for this week:
-3%: Como rents in Q1 2026.
+3.2%: Italy’s inflation over the past year.
25 basis points: the ECB’s rate hike last week.
Let’s get into it.
P.S. Did you already try Wolfox Coffee in Como? Great coffee, even better cardamom buns.
-Simona
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🔦 Spotlight: How profitable are Airbnbs in Lake Como?
What's Happening:
Investropa launched an Airbnb guide for Lake Como. Here are some facts:
Lake Como Airbnbs are estimated at around 59% annual occupancy, equal to about 215 booked nights per year.
Average nightly rates are around €240, with Bellagio, Menaggio, and Cernobbio among the most expensive areas.
The typical listing generates around €4,300 per month before costs, with premium villas earning much more in peak season.
Cleaning, utilities, maintenance, and management can absorb 30% to 45% of revenue.
There are an estimated 4,000 to 5,500 active short-term rentals around Lake Como.
Lake views, ferry access, terraces, and two-bedroom layouts appear to drive stronger bookings.
What does it mean for us?
There is a reason why more short-term rental properties around Lake Como are moving back to long-term rental. The easy money phase might be over.
With more supply, tighter rules, higher operating costs and more demanding guests, simply being “near the lake” is no longer enough. The winners will be the properties that feel professional, are well located and have something guests genuinely want: views, easy access, good design, reliable service and smart pricing.
For everyone else, long-term rental may now be the safer bet.
What do you think? Reply to this email and let us know.
⭐ In Case You Missed It
✨ Global Mentions
📸 Lake Como Cover.
Vogue Germany’s June cover with Devyn Garcia and Yumi Nu was shot on Lake Como. Nesso was part of the backdrop, giving a small place a global fashion moment.
💍 Como Story.
Pandora used Lake Como to launch its Essence collection story, tying the setting to ideas like water, balance, and softness. The lake was part of the brand message, not just the location.
🛍️ Hotels and Travel
🎧 Listening Suite.
Il Sereno’s Listening Suite was listed among the top European music rooms.
🧳 Passalacqua Focus.
Passalacqua review through the eyes of an interior designer.
🚘 Lake Journey.
Il Sereno and Kulm Hotel St. Moritz have launched a “Lake to Lake” package linking Lake Como and St. Moritz.
✨ Local Projects and Life
🎆 Bellagio Fest.
Bellagio’s Sagra di San Giovanni runs from June 19 to 21, with the torchlight procession on Friday and food and music on the weekend.
🚌 Summer Transit.
Cernobbio is adding free summer rides on the C125 line and free service on the C128 later in the season.
🚣 Rowing Path.
Three athletes from Cernobbio competed on the NCAA rowing stage in the US.
✨ Real Estate and Business
🏠 Rent Drops.
Rents in Como are down about 3% versus Q1 2025.
🛒 JYSK Opens.
JYSK is hiring for a new store in Appiano Gentile.
🏟️ Global Reach.
Como 1907 said fans came from 196 countries last season, with 43% of ticket revenue and nearly half of online sales coming from abroad. The club is now selling itself as an international destination, not just a local team.
🎪 Event Economy.
Lombardy is treating major events as an economic tool, not just entertainment.
📱Trending on Socials:
Como 1907 Creative department will be hiring soon
🏠 Real Estate
🏡 3 Room Apartment, Carate Urio ($$): €710K · 158m² ·
3 rooms, 2 bathrooms, balcony with the lake view, garage, fitted wardrobes. Energy Efficiency: A1.
View
🏡 8 Room Independent House, Colonno ($$): €950K· 159m²
3 bathrooms, terrace, lake views from all the rooms, double garage.
🏡 Villa with Lake Views, Moltrasio ($$$): €1.9M· 212m² ·
Double garage, terrace, lake views, garden, 3 bathrooms.
View
🏢 Businesses for Sale
🏢 Renovated Office, Como Borghi. €349K · 150 m² .
Fully furnished. Waiting room, 2 executive offices, 2 meeting rooms, a relaxation area, and a fully equipped break area with a fridge.⚕Pharmacy for Transfer, Como €55K · 55 m² · Renovated in 2024, Direct street entrance with large display window. Rent - 1600/month.
🐕 Pet Grooming Business for sale, Cadorago. €125K · 92 m² · 15 minutes from Como.
💼 Job Opportunities
💻 Head of Customer Success: Leaf Space (Lomazzo). Rapidly growing scale-up company and a leading provider of ground segment as-a-service (GSaaS) solutions.
⚙️ Head of Software Engineering: Asserind (Cernobbio). Asserind specializes in industrial automation and services for clients in key sectors such as the chemical, petrochemical, pharmaceutical, food, and energy industries.
📊 Head Of Finance (Carugo). Furniture and design company.
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