🔹 Hello, Lake Como. It’s official. 5 weeks left to finish your 2025 resolutions. Might not be enough to get fluent in Spanish, but still plenty of time to clean that basement or sort your taxes.
In the meantime, Lake Como scene is heating up: Christmas markets are officially serving hot wine, Christmas event reservations are filling up, 2 startup accelerators selected their finalists and are launching events, and Milano Cortina Olympics events are slowly taking over.
Before we jump in, some interesting numbers for the luxury sector:
📈 40%+ of European luxury manufacturing companies are Italian
🌐 While 48% of Millennials consider a luxury car a sign of wealth, Gen Z doesn’t even put it in their top 5 (based on a small sample size, but sounds accurate)
P.S. I will be hosting a panel on the Experience Economy tomorrow at the Como Ventures Pitch event. If you plan to be there, come say hi!
-Simona
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🌟 Spotlight
Short-Term Rentals Law Updates
What’s Happening: Short-term rental regulation changes keep being one of the hottest discussions of Italy’s Budget 2026. While nothing is final yet, this is what do we know so far for 2026:
Facts:
Registration: A national identification code (CIN) is required for all short-term rental properties, and platforms will be obligated to report data to tax authorities to ensure compliance.
Remote Check-in: Possible only if you use technology to confirm the identity of the guest (for example, via web camera).
Increased Flat Tax: The flat tax rate ("cedolare secca") on short-term rental income (contracts under 30 days) is set to increase to 26% for the properties rented through real estate agencies or online platforms like Airbnb and Booking.
Tax Increase Exceptions (still in discussion):
Direct Rentals: The flat tax rate for rentals agreed directly between the owner and guest, without an intermediary platform, might remain at 21%.
1-2 Units: This week’s discussions confirmed that the tax increase will not affect owners of 1 or 2 units (still to be decided).
What does it mean for us:
Short-term rental business owners might benefit from having their own online presence and avoiding bookings via Booking or Airbnb.
Technology usage for the check-in process is becoming more and more essential.
While nothing is final yet, it’s some food for thought.
Blue Chip Como will keep you posted.
Are we missing something? Reply to this email and let me know.
🔹
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🏠 Real Estate
🏡 Renovated Studio flat in Faggeto Lario ($): €260K · 44m² ·
Lake view, balcony, elevator.
View
🏡 Historical Villa with park, pool, gym, and tennis court ($$): €950K · 200m² ·
Negotiable. Sold complete with custom-made furnishings and designer accessories. 2 garages and 3 parking spots.
🏡 Apartment in a Moltrassio. ($$$): €3.78 M · 240m² ·
With garage and terraces, total surface area of approximately 1,200 m². Located in a prestige location between Cernobbio and Moltrasio.
View
🏢 Businesses for Sale
🏨 Restaurant/Bar for sale with an apartment upstairs, Moltrassio. €1M · 200 m² · Close to Passalacqua hotel. Outdoors space, 5 rooms.
View🧺 Self-service laundry, Como. €54K · 52 m² · Selling with full equipment, business is operational.
View🛍️ Electronics, appliances and computer shop for sale, Como. €150K · 600 m² · Well established business in a high traffic area.
View
💼 Job Opportunities
Have a property, business, or job to feature? Submit it here
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📅 Events This Week
Legend: 🎆 Festival · 🏛 Culture · 💡 Conference · 🍷 Food & Wine · 🎭 Opera/Art · 🎶 Music
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That’s all for this week!
If you found something interesting, make sure to forward this email to your curious friends.
↓ Also, hit that reply button, and tell me your Lake Como or business problem.
Who knows, someone here might have gone through it already.
-Simona
